Logitech wanted a campaign that was made for Valentine’s day. We wanted to create a sense of connection and compatibility between the products, so we incorporated elements of romance and playfulness into the campaign. In this way we paired different Logitech products together creating the perfect match and sharing the qualities of each product in a sutil way while maintaining the tone of voice playful.
Client: Logitech
Executive Creative Director: Felipe Crespo, Team: Coral Pineda, Xabier Olabarria, Katarina Blazic
Done at Equipo Singular