Covid Spoiler is a concept born from the necessity to communicate to a younger audience the risks of having BBQs, parties, dinners, during the COVID-19 pandemic.

The concept comes from two insights;

The killer is the gardener. The couple separates. Who does not bother to be spoiled for the series of the moment?

Who didn’t watch at least one epic/sci-fi movie during the quarantine.

With this we created the concept of spoilers to touch the younger audience. The campaign uses the graphic language of the series, referring to the code of the subtitles and reproduction platforms.