Foodie Expedition
Foodie Expedition is a community-based food company, bringing the joy of culinary exploration straight to their homes! The idea is to transform an ordinary friends dinner into an exciting culinary adventure. The identity is both simple and colorful, with visuals and colors that represent the countries in a minimalist way. The art direction for the illustrations is playful and experimental, embracing an aesthetic that adds a welcoming feeling.
Packaging for a surprise dinner - Exotic spices edition
Here's how it works: In the friends group you get to pick a new cook each month, make a dinner and guess the country of origin.They also have different packaging options with all the exotic spices and special ingredients a customer would need to cook the dish. All the communications are based on a Telegram bot where you can download the menu in a printed version as well as other assets to make the dinner more fun!
Selected pages from a country menu
Telegram Chat - Game information
Client: Foodie Expedition
Creative Team: Freelance in collaboration with Tadej Blazic
Creative Team: Freelance in collaboration with Tadej Blazic
