Almar
The challenge was to develop a branding for a beauty center franchise, that offers different treatments for your body and your mind for both man and woman. The name Almar comes from the frase “Amar el alma” - “To love your soul”. “Mar” in Spanish also means sea and because the beauty centers are near it, we though was the perfect name for the brand.
The brands claim is “slow wellness”, living and taking life step by step. They wanted that the brand is inclusive for both men and woman. The visuals of Almar are represented in circles, where one half of the circle is filled by a person and the other represents a feeling/a landscapes, which is the mind part. Both pictures connect each other representingthe well-being and balance of the body and mind.
